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Services

Meta & Google ADS

Professional management of digital advertising channels.

Digital Advertising Agency

Turn Your Ad Budget into Investment

Digital ad management is not just about pressing the 'boost' button. Reaching the right target audience at the right time and at the most affordable cost is a strategy and engineering job. With Google ad management we catch hot customers actively searching, with Meta (Facebook/Instagram) ad management we capture potential audiences who may be interested in your brand. As a digital advertising agency we take ownership of the entire process.

With our data-driven approach, we calculate the return on every penny you spend (ROAS) and constantly optimize your Google Ads and digital ad campaigns to ensure you reach maximum profitability. Our experience in Google ad management, Instagram ad management and Facebook ad management helps grow your business.

Meta & Google ADS
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What do we offer?

Digital Ad Strategy

As a digital advertising agency, we see your ad budget not as an expense but as a high-yield investment. In Google Ads management, Instagram ad management and Facebook ad management, we analyze industry dynamics and competitor moves for pinpoint targeting. We don't just drive traffic — we build data-driven, constantly optimized digital advertising funnels that convert visitors into loyal customers:

  • Competitor & Target Audience Analysis
  • Continuous Optimization & A/B Tests
  • Remarketing Setups
  • Transparent & Detailed Reporting
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Google Ad Management

What is Google Ads & How Does It Work?

Google Ads is the most powerful intent-based digital advertising model — it appears in front of users at the exact moment they are actively searching. When someone searches for 'google ad management' or 'digital advertising agency', they are already looking for a solution. Google Ads captures this warm audience at precisely the right moment. With Search Ads, Shopping Ads, Display Network and YouTube Ads, you can build a Google advertising strategy tailored to every business goal.

Effective Google ad management demands precise keyword research, compelling ad copy, audience segmentation, landing page optimization and continuous A/B testing. Wrong keyword selection or a low Quality Score wastes your entire budget. As your digital advertising agency, we set up your Google Ads account from scratch — structuring ad groups, negative keywords, bidding strategies (Target CPA, Target ROAS, Maximize Conversions) and conversion tracking, then optimize campaigns on a weekly basis.

  • Keyword & Negative Keyword Research
  • Target CPA / ROAS Bidding Strategy
  • Weekly Optimization & A/B Testing
  • GA4 Integration & Conversion Tracking
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Meta & Social Media Ads

What is Meta Ad Management?

Meta ads (Facebook and Instagram ad management) are a discovery-based model that reaches users even when they are not actively searching — unlike Google. Combining Facebook's 3 billion active users with Instagram's visual power, Meta Ads offer unrivalled precision through demographic, interest-based and behavioral targeting. For e-commerce, fashion, food, travel and B2C products, Instagram and Facebook ad management deliver exceptionally high conversion rates.

Meta Pixel setup, Custom Audience creation, Lookalike Audience expansion and Retargeting are the most critical technical steps in Meta ad management. As your digital advertising agency, we professionally configure your Meta Business Manager account and manage all formats — from Reels and Story ads to dynamic product ads and lead generation campaigns.

  • Custom Audience & Lookalike Audience Setup
  • Meta Pixel & Server-Side (CAPI) Integration
  • Retargeting to Win Back Cart Abandoners
  • Reels, Story, Carousel Creative Management
Ad Platforms

Which Platforms Do We Manage Ads On?

Google Ads

Search, Display, Shopping and YouTube campaigns. Reach warm audiences instantly.

Meta (Facebook & Instagram)

Discovery-driven sales with demographic and interest targeting. Reels, Story and Feed formats.

TikTok Ads

Reach Gen Z and Millennial audiences with short video ads. High organic growth potential.

LinkedIn Ads

The strongest platform for B2B targeting. Target by industry, job title and company size.

Our Process

Our Google Ad Management Process

Every campaign starts with goal analysis, competitor research and budget planning. After going live, it is continuously improved through a weekly optimization cycle.

1

Keyword Analysis

Before creating an ad, we research keywords that are opportunities in your industry. This process is the golden rule for filling the gaps left by competitors in the most efficient way with low cost.

2

Regular Update and Analysis

When campaigns are left to their own devices, they are no different from amateurishly opened ads. That's why we manage your ads regularly every week and prevent you from missing new opportunities.

3

Constant Competition

You are not alone in the industry. We work hard constantly to eliminate your competitors, improve your competition, and gain more customers.

FAQ

Frequently Asked Questions

The cost of Google ad management and digital ad management varies by industry, goals, and competition. The ad budget and management fee are separate items. We run test campaigns with a minimum starting budget, find the most efficient cost, then scale by gradually increasing the budget. We provide a custom quote in a free discovery call.

Google Ads and Meta ads start bringing traffic from the moment they go live. However, it usually takes 2-4 weeks for Google ad management and Instagram ad management campaigns to complete their learning phase and reach peak efficiency. With Facebook ad management, significant data is typically available within the first week once the audience is defined.

This depends entirely on your product or service. If you are solving an urgent need (e.g., locksmith, plumber, transport), Google ad management is more effective because users are actively searching. For visually driven, discovery-based products (e.g., clothing, jewelry, decoration), Instagram and Facebook ad management deliver better results. A hybrid digital advertising strategy using both Google Ads and Meta ads together usually achieves the highest ROI.

In accordance with our transparency principle, your Google Ads and Meta ad accounts belong entirely to you. As a digital advertising agency we connect as authorized managers. You can always see expenses, click costs, and results transparently from your own panel. When the contract ends, the accounts remain yours.

Your ad budget is paid directly to Google or Meta platforms — you fund your Google Ads or Meta account yourself via credit card or bank transfer. The digital ad management fee you pay to Impula covers only the management and optimization service. This model ensures you can always see transparently where every penny is spent.

While it varies greatly by industry, the minimum monthly ad spend to gather meaningful data on Google Ads is generally in the range of €50-150. In highly competitive sectors (legal, finance, insurance) this figure can be much higher. For Instagram and Facebook ad management, you can start with €40-80. We provide a sector-specific budget recommendation during our free discovery call.
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